In response to the rapidly changing customer moods and needs, IKEA Centers Russia continues to transform MEGA shopping centers into inspiring places for meetings, communication and shopping. In the 2017 fiscal year, the renovation of MEGA Kazan was completed, the second Delicious Boulevard in MEGA Khimki was opened, as well as MEGA PARK appeared in MEGA Dybenko. In the new year, the planned course will continue with the launch of large-scale projects in MEGA Adygea-Kuban and MEGA Teply Stan in Moscow. In Saint Petersburg and Chelyabinsk, active work will begin on new MEGA shopping centers.
During the year, 14 MEGA shopping centers were visited by 250 million people — more than half of the total number of visitors in all 43 IKEA Centers shopping centers in 15 countries, including Europe and China. In fiscal year 2017, 91% of visitors made a purchase during their visit to MEGA, and this figure continues to grow. This result became possible due to the high level of service, attraction of new brands and constant development of communication channels with MEGA guests. Last year, 85 Russian and foreign brands entered the MEGA shopping centers portfolio, and the vacancy rate in MEGAs remains record low for the market — 1.8%.
In the new fiscal year, existing MEGA shopping centers will be further updated and expanded. Already in October, we will launch the transformation of MEGA Adygea-Kuban into a bright place for meetings, recreation and shopping. The shopping center area will be almost doubled — to 190,000 sq.m. The project will receive about RUB 14 billion investment.
Within a year, we will launch an expansion project in MEGA Teply Stan shopping center in Moscow. The total area will increase from 158,000 sq.m to 224,000 sq.m. Investments in the project will amount to RUB 27.5 billion.
A MEGA Novoselie project with an area of 150,000 sq.m is launching in Saint Petersburg and will open doors to residents and visitors of the city in 2021. The total investment in the project is RUB 23 billion. As part of the geographic expansion plan, IKEA Centers Russia also invests about RUB 18 billion in the construction of the first MEGA shopping center in Chelyabinsk. MEGA Yekaterinburg, MEGA Khimki and MEGA Teply Stan shopping centers continue large-scale renovation.
“Anticipating guest expectations and constantly surprising them is the key to the successful long-term development of our business. Together with our partners we believe in the potential of this formula, therefore we update the centers, create conceptual spaces for recreation and entertainment, offer new services, so that every visit to MEGA gives positive emotions and vivid impressions to every guest,” says Milen Gentchev, CEO IKEA Centers Russia.