IKEA Centres Russia’s portfolio grows with Middle Eastern retail and leisure franchise partners


Leading shopping centre developer and operator, IKEA Centres Russia has revealed that over 100 stores have opened in Russia within its portfolio through Middle Eastern franchise partners and Turkish brands. Franchise groups such as Alshaya Group, Surya Group and Fiba Group have opened a total of 73 stores including Starbucks, Marks & Spencer, MAC, and Jo Malone. This Middle Eastern and Russian retail partnership has been facilitated by the similarities in business environment, buying patterns, and trade.

Of the 73 stores — 53 have opened through Alshaya Group, 18 through Fiba Group and 2 through Surya Group. There are 30 Turkish brands which currently have a store in a MEGA shopping centre across Russia. These include home grown Turkish fashion brand DeFacto, which opened the first Russian store in a MEGA centre. Finally, The Noodle House, the Asian cuisine UAE restaurant chain has opened two eateries in Moscow including one in MEGA Khimki.

Svetlana Burzyantseva — IKEA Centres Russia’s Head of Leasing, commented, “We have been fueling enquiries from franchise partners looking to establish themselves within the Russian retail and leisure sector. Launching a brand within Russia is a stepping stone into entering and establishing themselves well within promissing market for retailers. It is our hope that we can continue this strong relationship, and facilitate these franchises within our MEGA shopping centres going forward.”

IKEA Centres Russia is showing a constant growth that strenghthens its position as a leader in the country with the largest chain of shopping centres in Russia (2 million sqm (22 million sqft)). IKEA Centres Russia is present in 11 regions throughout the country with 14 MEGA shopping centres. Since last year, the company has extended its tenant mix with 90 new brands across 100 stores representing a total of 33,700 sqm (362,700 sqft). Some of the latest brand additions include: Armani Exchange, Custo Barcelona, Helly Hansen, Hunkemoller, Kiko Milano, Lindt, Movenpick, Nyx. The majority of the international retailers are operating under franchising agreements.

Currently, IKEA Centres Russia is undergoing a €2 billion investment programme, designed to deliver innovative and experiential meeting places alongside world-class retail. The new meeting places will bring commercial upgrades to food court areas, shopping galleries and leisure zones. IKEA Centres Russia is taking MEGA beyond a pure shopping experience and transforming it into a Meeting Place for the many.



About MEGA Shopping Centres:

IKEA Centres Russia, part of IKEA Group, has developed its chain of shopping centres under the brand name MEGA, throughout Russia. It provides circa 2 million sqm (22 million sqft) of retail space, and more than half its tenants are represented by international retailers. Each mall typically comprises around 130,000 sq.m (1.4 million sqft) with about 200 retailers and each MEGA centre benefits from an IKEA store as a powerful anchor, together with a food hypermarket and DIY store. MEGA enjoys 95% brand recognition in Russia, and it is the first name that comes to mind when consumers wish to go shopping