MEGA shopping centres in Russia to open five LC Waikiki stores


LC Waikiki, the Turkish fashion brand, has chosen MEGA shopping centres to open five of its new stores in Russia this December. The stores will open in MEGA Adygea-Kuban, MEGA Belaya Dacha, MEGA Dybenko, MEGA Ekaterinburg, and MEGA Kazan, taking a total GLA of 4,000 sqm (43,000 sqft).

Successful Turkish fashion brand LC Waikiki offers high quality stylish men, women and children clothing to all fashion-addicts. The brand already chose Russia as its preferred market when it opened its first store in 2011.

“We are glad that international and Russian brands continue to choose MEGA as a reliable partner for successful business development on the market. I am confident that our customers will appreciate the products range of LC Waikiki stores”, says Olga Shevtsova, Commercial Director of IKEA Centres Russia.

“LC Waikiki has been a keen investor in the Russian economy, expanding our brand awareness and creating new job opportunities. We partner with local suppliers and aim to establish our own retail culture. Our decision to open 5 more stores in MEGA centres means not only the increase of the number of our stores in Russia, but also indicates our confidence in the retail market here. Our brand expansion into Russia reflects our strong position in this market”, says Özgür Sezginer, Operational Director of LC Waikiki retail chain.

With 12 LC Waikiki stores in Russia, the brand is due to open another 6 by the end of this year — with 5 of them opening in MEGA shopping centres. Other major fashion brands at MEGA Centres include H&M, Zara and Lacoste.



IKEA Centres Russia, part of IKEA Group, has developed its chain of shopping centres under the brand name MEGA, throughout Russia. It provides circa 2 million sqm (22 million sqft) of retail space, and more than half its tenants are represented by international retailers. Each mall typically comprises around 130,000 sq.m (1.4 mln. sq.ft) with about 200 retailers and each MEGA centre benefits from an IKEA store as a powerful anchor, together with a food hypermarket and DIY store. MEGA enjoys 97% brand recognition in Russia, and it is the first name that comes to mind when consumers wish to go shopping.