Expanding Horizons: New Meeting Places from IKEA Centers Russia
In response to the rapidly changing customer moods and needs, IKEA Centers Russia continues to transform MEGA shopping centers into inspiring places for meetings, communication and shopping. In the 2017 fiscal year, the renovation of MEGA Kazan was completed, the second Delicious Boulevard in MEGA Khimki was opened, as well as MEGA PARK appeared in MEGA Dybenko. In the new year, the planned course will continue with the launch of large-scale projects in MEGA Adygea-Kuban and MEGA Teply Stan in Moscow. In Saint Petersburg and Chelyabinsk, active work will begin on new MEGA shopping centers.
IKEA Centres Russia’s portfolio grows with Middle Eastern retail and leisure franchise partners
Leading shopping centre developer and operator, IKEA Centres Russia has revealed that over 100 stores have opened in Russia within its portfolio through Middle Eastern franchise partners and Turkish brands. Franchise groups such as Alshaya Group, Surya Group and Fiba Group have opened a total of 73 stores including Starbucks, Marks & Spencer, MAC, and Jo Malone. This Middle Eastern and Russian retail partnership has been facilitated by the similarities in business environment, buying patterns, and trade.
Eight new brands choose IKEA Centres Russia for their first Russian stores
IKEA Centres Russia, the leading shopping centre operator in Russia and part of the global IKEA Centres business, confirmed today at the ‘ICSC ReCon Europe’ its trusted partnership with international brands willing to enter the Russian market. Eight new global brands have chosen MEGA shoping centres to open their very first stores in the country, including Armani Exchange, Hunkemoller, Lindt, Superdry and NYX. The company, whose new positioning is to create the ‘meeting place’, is proving successful with a healthy vacancy rate of just 1.6% and over 265 million people visiting its MEGA shopping centres last year — equivalent to nearly double the Russian population, and four times that of the UK.