IKEA Centres Russia’s portfolio grows with Middle Eastern retail and leisure franchise partners
Leading shopping centre developer and operator, IKEA Centres Russia has revealed that over 100 stores have opened in Russia within its portfolio through Middle Eastern franchise partners and Turkish brands. Franchise groups such as Alshaya Group, Surya Group and Fiba Group have opened a total of 73 stores including Starbucks, Marks & Spencer, MAC, and Jo Malone. This Middle Eastern and Russian retail partnership has been facilitated by the similarities in business environment, buying patterns, and trade.
Eight new brands choose IKEA Centres Russia for their first Russian stores
IKEA Centres Russia, the leading shopping centre operator in Russia and part of the global IKEA Centres business, confirmed today at the ‘ICSC ReCon Europe’ its trusted partnership with international brands willing to enter the Russian market. Eight new global brands have chosen MEGA shoping centres to open their very first stores in the country, including Armani Exchange, Hunkemoller, Lindt, Superdry and NYX. The company, whose new positioning is to create the ‘meeting place’, is proving successful with a healthy vacancy rate of just 1.6% and over 265 million people visiting its MEGA shopping centres last year — equivalent to nearly double the Russian population, and four times that of the UK.